New iPhone XS, iWatch 4.0 to be announced today.

Apple is hosting its annual September press conference on Wednesday at the Steve Jobs Theater on its circular Apple Park campus in Cupertino, California.

The company is expected to unveil new iPhones and an updated Apple Watch. It will likely share the dates for upcoming software updates, such as iOS 12 and Mac OS Mojave, and possibly share news about AirPods, its AirPower charging pad, and the iPad Pro line.

Last September, the company unveiled the US$999 iPhone X. Now it is expected to roll out some of that device's signature design features to other iPhones, such as edge-to-edge screens, face detection, and no home button. Look for a larger device, possibly called the iPhone XS Max, a slightly updated flagship device possibly called the iPhone XS, and less expensive versions in new colors.

New Apple iPhones are all but guaranteed, but the devil is in the details, and 9to5Mac has done some excellent sleuthing during the past two weeks. Within hours of the Apple event being announced, the news site revealed two new iPhones were to be unveiled. Coming with 5.8- and 6.5-inch OLED displays, the new Apple handsets will reportedly be named iPhone XS.

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